Tutor Packs - Marketing Best Practice 2 - Winning Strategies - Level 4 - Training Material  

Product Overview

This workbook looks at gathering and assembling information, building and developing relationships, organising marketing activities, coordinating the marketing mix and administering the marketing budget.

Target Audience

• Middle and Senior Managers
• Post Grad and/or Post experience Managers

Anybody wanting to develop skills and knowledge in a particular management field at postgraduate or post experience level.

Objectives

• Provide students with an understanding of fundamental marketing concepts in various organizations
• To help students understand the range of necessary information in marketing
• Show students how to develop good internal and external business relationships
• Develop a range of key skills, especially IT, across marketing activities
• To raise awareness of how tools and techniques are applied in a project-planning context.

List Of Contents

Planning and organising marketing activities
How to approach planning
Setting SMART objectives
The planning cycle
Factors influencing the successful outcome of a plan
Scheduling tasks
Project meetings and briefings
Ensuring the necessary resources are available
Implementing and monitoring the plan
The marketing mix
Getting the right mix
Product strategy, Pricing strategy
Promotion strategy
Distribution strategy
Branding strategy
Strategy in services markets
Marketing inside and out
Corporate organisation for marketing sub-functions
Negotiating with external agencies and suppliers

Sample Preview Preview_Marketing2.pdf

Orders will be posted to you within 4 days click here for Select Knowledge T&C Delivery and Returns

Please select the postage tariff required when purchasing online.