Marketing Best Practice 1 - Latest Tools & Techniques - Level 4 - Training Materia
Product Overview
This workbook looks at some of the latest tools and techniques in; understanding the marketing mix, market research, product and service portfolios, new product development, pricing, distribution, the promotional mix, buyer behaviour and relationship marketing.
Target Audience
- Middle and Senior Managers
- Post Grad and/or Post experience Managers.
Anybody wanting to develop skills and knowledge in a particular management field at postgraduate or post experience level.
Objectives
- Give students insight into market research planning
- Enable students to use the tools and techniques of the marketer
- Enable students to prepare product and service portfolios and understand the new product development process
- Enable students to understand pricing and distribution issues
- Enable students to use effective communications processes
- Enable students to understand the fundamental of buyer behaviour.
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Nominal Learning Hours
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Page Numbers
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ISBN
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10 Hours
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220
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744600294
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List Of Contents
What is marketing? Customers, Managing the customer, Products and services, Benefits of products, Differences between product and service benefits, Product portfolio decisions, Branding, New product development, The new product development process, The role of research and development, Pricing, Factors affecting pricing decisions
Pricing structures, Pricing in international markets
Pricing and the Internet, Distributors, dealers and suppliers, Using intermediaries, Supply chain management, International distribution channel Physical distribution and logistics, Market coverage, Promotion and marketing communication, Issues of communication, Communications planning, Public relations, Advertising, Direct marketing, Marketing tools, Markets and market segmentation, Marketing information systems, Marketing research, Planning research, Technology and marketing, The future of marketing, Technology and change, The Internet and the World Wide Web, Internet-based marketing, Strategic challenges.
Sample Preview Preview_Marketing1.pdf
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