Managing Strategically 2 - Level 4 - Training Material  

Product Overview

This workbook helps you to analysing the environment, look at industry structure and analyse the organisation's capabilities.  Developing a SWOT Analysis and getting a sense of direction from SWOT is also appart of finding a general strategic approach.  Finally, evaluating and implementing strategy.

Example Target Audience

• Middle and Senior Managers 
• Anybody wanting to develop a particular management skill

All managers who are newly  promoted, recruited or have been in their job for some time but have no formal training.  It is also suitable for technical staff looking to broaded their role with the organisation.

Example Objectives

• Explain the distinction between the internal and external environmental forces that influence organisations
• Identify some important aspects of the internal environment surrounding your business unit
• Describe the main forces that shape the pattern of competition in an industry
• Distinguish between resource-based and skills-based capabilities
• Identify which areas of capability are most important to your organisation or business unit
• Describe the function of a SWOT analysis
• Carry out a first-draft SWOT analysis of your organisation or business unit
• Carry out a second-draft SWOT analysis
• Use this SWOT analysis to identify potential directions in which the organisation or business unit should move
• Identify the principal ways in which organisations seek and maintain competitive advantage
• Describe the likely consequences of manipulating two fundamental variables of strategy choice
• target market and product range
• Apply techniques for evaluating and selecting appropriate strategies.

List Of Contents

Analysing the Environment
The environment - an overview
Focusing on Industry Structure                                 Identifying the nature of the industry
Analysing the Organisation's capabilities                             The purpose of looking within
Developing a SWOT Analysis                                           Getting to grips with SWOT
Getting a Sense of direction from SWOT                Revisiting your SWOT analysis
Focusing on the Strategic Options                                 Finding a general strategic approach
Evaluating and Implementing Strategy                    Evaluating the strategy and the options