Capitalising on E-Business - Level 4 - Training Material
Product Overview
This workbook covers an introduction to e-Business, the impact of e-Business on future organizations, building an e-Business system, building e-Business into the current organisational structure, resources for development of e-Business, customer relationship management, e-Business products, marketing on the Internet, implementing e-Business, e-Business and organisational change culture and other e-Business issues.
Target Audience
- Middle and Senior Managers
- Post Grad and/or Post experience Managers
Anybody wanting to develop skills and knowledge in a particular management field at postgraduate or post experience level.
Objectives
- Introduce students to the concept of e-Business
- Show students how e-Business will impact on organisations in the future
- Demonstrate how e-Business can be incorporated into an organisation's structure
- Enable students to explain the key factors in building a successful e-business
- Enable students to explain the competences and resources needed to build e-business
- Enable students to explain how e-business affects customer relationships
- Enable students to identify suitable strategies for implementing e-Business in their organisation
- Introduce students to resource and legal issues surrounding e-Business
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Nominal Learning Hours
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Page Numbers
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ISBN
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10 Hours
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142
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744600499
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List Of Contents
What is e-business?
Types of e-business
The technological infrastructure of e-business
Customer relationship management
The role of the Internet in the development of CRM
E-business: opportunities and limitations
The suitability of goods and services for selling online
Opportunities, Limitations, Threats
Privacy and security
The security of e-business
The legal infrastructure of the privacy and security of e-business
Non-technological responses to the problems of security
Technological methods for effecting security
The structure of e-business
The management of the supply chain
Exchanges
Stores
Placing the e-business within the company
Establishing the e-business in cyberspace
Planning the e-business in cyberspace
Establishing the environment of the website
Designing the website
Sample Preview Preview_e-Business.pdf
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