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Penny de Valk, chief executive of ILM, responds to the CMI/CIPD report, Managing an Ageing Workforce

17/09/2010

Penny de Valk, chief executive of the Institute of Leadership & Management, responds to the CMI/CIPD report, Managing an Ageing Workforce:

"Employers need to view the ageing workforce as an opportunity rather than a threat. Older people are the largest-growing age demographic and in business terms they represent a hugely profitable market segment. As employees, older workers possess a wealth of skills and talents which should be harnessed and not wasted in these times of needing to get more from less.

"During the recession we saw organisations take a more creative approach to employment to avoid redundancies and loss of talent through more flexible working.  Smart organisations will use these strategies to also address the ageing workforce to continue to take advantage of their knowledge and experience.

"With a third of workers expected to be aged over 50 by 2020, the intergenerational challenges are not insignificant. However those organisations that respond to these challenges with creativity and who see the opportunity to keep high performing people engaged regardless of their age, will have a real source of competitive advantage."

Ellie Backhouse
Senior Account Manager
Colman Getty Consultancy
ellie@colmangetty.co.uk
www.colmangetty.co.uk
Tel: 00 44 20 7631 2666
Fax: 00 44 20 7631 2699
Twitter: @ellieb31

Colman Getty
28 Windmill Street
London W1T 2JJ





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