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OutStart Merges with Mobile Leader Hot Lava Software
8/6/2009
Boston - June 8, 2009 - OutStart, Inc., the leader in social business software and learning systems, has extended the reach of its solutions by merging with mobile leader Hot Lava Software, a company with applications for reaching the world's estimated 4.1 billion mobile cellular subscribers.[1] The newly combined companies will conduct business as OutStart. Massood Zarrabian continues as CEO and president of OutStart, while Bob Sanregret, CEO of Hot Lava Software, becomes vice president of the OutStart Hot Lava Mobile business unit.
"Increasingly, we've seen customers express keen interest in mobile pilots and applications," said Zarrabian. "We identified Hot Lava Software as the leader in both mobile technology and, with over 1,000,000 registered users, customer implementations. Merging with Hot Lava enables us to leap far ahead of our industry in support of mobile requirements."
OutStart will make use of Hot Lava's patent-pending technology to develop, deliver and track mobile content for everything from product training to assessments, surveys, job aids and checklists. OutStart plans to incorporate Hot Lava Mobile capabilities in its social business software and learning systems as well as offer Hot Lava Mobile as a stand-alone solution.


