UK Training Industry Press Releases

Kuala Lumpur, 2 December - Global Marketing Network (GMN) today launched a new global academic standard for the marketing fraternity, called The Global Marketer Programme. Developed with Ashcroft International Business School at Anglia Ruskin University, and BPP Learning Media to help raise standards in global marketing practice, it was launched by His Excellency the British High Commissioner to Malaysia, WB Boyd McCleary with GMN Malaysia Honorary President, Datuk Marimuthu Nadason Also present were distinguished guests from academia and practice, Global Marketing Network, Anglia Ruskin University, and BPP Learning Media.

With The Global Marketer Programme, marketing and business professionals worldwide can for the first time now achieve an academic award at Masters level from Anglia Ruskin University, one of the UK's largest and most progressive universities. At the same time, they can also ensure that they meet all the academic criteria required for acceptance as a Professional Member of Global Marketing Network, the worldwide membership association for marketing and business professionals.

At the event, Darrell Kofkin, Chief Executive of GMN said, "Myself and Professor Martin Reynolds,   Dean of Ashcroft International Business School at Anglia Ruskin University, set out in 2007 with a single vision and purpose to develop a world class marketing qualification for the marketing professional, as demanded by business, worldwide. The Global Marketer Programme is designed to prepare participants thoroughly for a rewarding career in marketing and ensure they can make a profitable contribution to business, wherever they work in the world.