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Half of UK businesses to increase e-learning spend in 2009

26/1/2009
Brightwave survey finds increased focus on measuring results will be key as e-learning spend grows in 2009, whilst traditional training is axed.

A new survey released today by workplace e-learning specialist, Brightwave, has revealed that almost 60 per cent of UK learning and development professionals are under more pressure to measure the impact of e-learning. At the same time, half of organisations are expecting their e-learning spend to rise, whilst 80 per cent of total training budgets are likely to be cut or stay the same.

Commenting on the results, Brightwave\'s Director of Learning Services, Lars Hyland, said "The training world has to get real and acknowledge the elephant in the room - most training activities are hopelessly inefficient with little proof of their effectiveness. However, at Brightwave, we have found that investing in engaging, integrated and goal-driven e-learning which supports employees whenever and wherever they need it does prove effective and delivers results."

In response to the increasing demand for efficient yet effective e-learning solutions, Lars Hyland will present the background and need for Mission Critical e-learning in his seminar at Learning Technologies, London Olympia, 28 January 2009 at 1.15. The seminar will address how engaging, high impact and innovative use of learning technologies is key to driving change and improving performance in order to help organisations adapt and survive in the economic downturn.





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